Are TV shows and movies enormously powerful tools for destination promotion? It seems, yes. In the recent past, the Australian tourism industry started Australian soap named Neighbours which was highly successful in flocking large number of British tourists to Australia. The success and popularity of this soap made Australian Tourism Minister, Fran Bailey to come up with new idea for a Japanese soap.
The show starring Japanese actor Yoshino Kimura will feature major tourist icons such as Uluru, the Great Ocean Road and the Sydney Opera House. It is anticipated that the new soap will help luring large number of Japanese tourists and strengthening of the Australian dollar against the yen.
The economic value graph of international tourism to Australia is continuously rising and tourism industry expects further increase with this TV soap. Time only will show how far this effort helps encourage Japanese travelers to choose Australia as a relaxing break destination.
Source: Stuff
