With the aim to promote the new campaign that focuses on New Zealand as the youngest country on earth, Tourism New Zealand plans embrace new technology. It has signed a 24 hours contract with popular internet site YouTube. It’s a $US320,000 ($NZ450,000) deal according to which Tourism NZ will take over the paid video space on the YouTube homepage for 24 hours, starting at 4pm on September 18 and new 100% Pure New Zealand commercial will be shown on the homepage space of the site. Three months of a New Zealand branded channel will follow the 24 hour contract. Tourism NZ linked up with Wellington-based Weta Digital to animate the Maori legend of Maui hauling the North Island from the sea.
Source: Stuff
